The branding for Claro on 7th takes inspiration from the neighborhood’s roots: when cigars were once rolled just blocks away, back when Ybor City was known as the Cigar Capital of the World. We built the brand around that history instead of hiding it, pulling in heritage details and warm, tobacco-toned color palettes that give the property a story no other West Ybor development can claim. Shaped by craftsmanship, materiality, and cultural depth, the brand reflects a modern interpretation of heritage, where details matter and atmosphere is felt, not explained.