It’s classic, it’s established, it’s your favorite pair of sunglasses and your grandfather’s watch.

This concept takes inspiration from country clubs, yacht clubs, and tennis clubs to create an aura of exclusivity and worldliness. It’s geared toward a combination of educated Southern families and Northeast transplants.

It’s casually confident – like you’re telling your bestie about your favorite travel destination. It’s self-assured, with a touch of edge – a little mysterious about how cool living there will be. If you know, you know. It’s persuasive and assertive – like you’re trying to convince your roommate to go out tonight.